Why should I Blog for my business?


Why Should I Blog For My BusinessBlogging has several advantages especially for businesses but If you or anyone else is going to be blogging for you need to know some of the fundamentals to get it right.

We will go through some of the things you should be aiming for when you get started blogging, to answer the question of why should I blog for my business?

Always have an “About Page” so you can give information about your business that should also include telling a story of how your business started and its journey to reach this point.

While we are on the subject you should always have a privacy policy, disclaimer and contact us page as well

Blogging can be a challenge but you will find that you will improve with practice and the more you do it, the better and easier it becomes.

Blogging will allow you to reach a potential of billions of internet users.

Your aim to why should I blog for my business is to promote your business while publishing good information aimed at your target audience to attract them to your site.

Your aim is to break down barriers so visitors will start to know, like and trust your business.

Giving great information is a perfect way that people can know, like and trust your business.

The more you give, the more they get to know you and when it comes time to offer your product or service to them, they have lost a lot of the resistance not to buy.

Attract your visitors with targeted topics that are relevant to them and your business.

You can soon establish yourself as the authority site to go to in your particular niche.

Remember your blog is like a business card on the internet and you need it to portray a professional statement and image.

Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space. It enhances your professional image.

By blogging you have the chance of generating new customers and clients to your business because it allows your visitor to see if you are the type of company they are searching for.

If your visitor contacts you then have more chance of selling your marketing and products than if you were to make a cold call to them.

By constantly giving information you are building up engagement especially if you can get them to start leaving comments or asking questions that you can reply to.

If you have testimonials make sure they are in a dominate place on your site for your visitors to see as this can be a great deciding factor for them.

With the above information I think we have given you some of the answers to “Why should I Blog for my business?”

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Check out some of the other articles we have on our site that we are sure you will be interested in.

Selling your products or services


Selling your products or services

Even before you do anything you have to decide how you are going to sell your products or services.

As you should know one of the easiest ways is to sell online.

People are searching the web more and more for their needs from their computers.

But did you know that there are now more searchers from mobile devices like phones and tablets than the standard computer?

This figure is increasing at an absolutely tremendous rate that it is just mind blowing. So make sure whatever you do you cater for mobile device users as well.

One of your considerations when setting up a business is make sure you define who your target market is as this can make a difference between success and failure.

This should always be tweaked as you gather more information about your target market as there are always changes.


Your Products Or Services Should Always Be Geared To Your Customers


Remember when you first make contact with a potential customers you need to give them a good reason why they should buy from you and not your competitors. This can range from a variety of things like the following:

  • Price
  • Quality
  • Service
  • Benefits
  • Delivery times
  • Customer services

The list just goes on and on depending on your product or service that you are selling.

One of the other things that is greatly overlooked is once someone has made contact with you that you must get some sort of contact information from them so you can re-market to them in the future.

One of the best ways to do this is to give them something of perceived value like a free eBook, trial subscription or even a voucher code they can use on a product purchase.

An email list is a must in the internet world of marketing as the saying goes “The money is in the list”.

Just think about it.

You have people that you have made contact with and are selling your products or services to already so they already trust or starting to trust you. You have already broken some of the barriers of resistance down so it makes it a lot easier for you to sell them another product or service again.

Another very good reason for having an email list is it doesn’t cost you anymore to market to these people apart from the cost of an auto-responder that will pay for itself with the sales you will get from sending out these emails.

For those who don’t know what an auto-responder is:

It is a service which allows you to automatically send out emails to a group, or several different groups, of people that have subscribed to your lists.

Another great tip is once your customer have bought something else from you make sure you put them on a different auto-responder list so you don’t try to sell them something they have already purchased.

This is a very small insight into selling your products or services.

Hope you enjoyed this post?

We will add more as we go along so be sure to check back often.