Selling your products or services
Even before you do anything you have to decide how you are going to sell your products or services.
As you should know one of the easiest ways is to sell online.
People are searching the web more and more for their needs from their computers.
But did you know that there are now more searchers from mobile devices like phones and tablets than the standard computer?
This figure is increasing at an absolutely tremendous rate that it is just mind blowing. So make sure whatever you do you cater for mobile device users as well.
One of your considerations when setting up a business is make sure you define who your target market is as this can make a difference between success and failure.
This should always be tweaked as you gather more information about your target market as there are always changes.
Your Products Or Services Should Always Be Geared To Your Customers
Remember when you first make contact with a potential customers you need to give them a good reason why they should buy from you and not your competitors. This can range from a variety of things like the following:
- Delivery times
- Customer services
The list just goes on and on depending on your product or service that you are selling.
One of the other things that is greatly overlooked is once someone has made contact with you that you must get some sort of contact information from them so you can re-market to them in the future.
One of the best ways to do this is to give them something of perceived value like a free eBook, trial subscription or even a voucher code they can use on a product purchase.
An email list is a must in the internet world of marketing as the saying goes “The money is in the list”.
Just think about it.
You have people that you have made contact with and are selling your products or services to already so they already trust or starting to trust you. You have already broken some of the barriers of resistance down so it makes it a lot easier for you to sell them another product or service again.
Another very good reason for having an email list is it doesn’t cost you anymore to market to these people apart from the cost of an auto-responder that will pay for itself with the sales you will get from sending out these emails.
For those who don’t know what an auto-responder is:
It is a service which allows you to automatically send out emails to a group, or several different groups, of people that have subscribed to your lists.
Another great tip is once your customer have bought something else from you make sure you put them on a different auto-responder list so you don’t try to sell them something they have already purchased.
This is a very small insight into selling your products or services.
Hope you enjoyed this post?
We will add more as we go along so be sure to check back often.