Marketing on Facebook

 

The Web offers great opportunities for entrepreneurs and marketing on Facebook is no exception.

There can be several reasons why you might want to build up a real business online. If you are just getting started with a small business online and are not quite ready to quit your day job yet, then Facebook marketing can be an important part of your arsenal.This can range from marketing just online (digital products) or you have physical products that you sell to retailers or other small businesses offline.

There are several ways to do this as shown below:

    1. Facebook only or Coupons deals are great for people who use Facebook as they love these types of deals, discounts, freebies, and coupons.  Using coupons and other discounts can be a great way to test the waters as then you will understand what works and can structure the coupons or deals to be more targeted.

 

    1. Try Facebook Ads as these can be highly targeted to gain the correct type of audience to test a campaign before you fully implement it. It saves you time and money to make sure you remain within your budget. Make sure you set up your campaigns correctly so you don’t go over your maximum daily, weekly or monthly budgets as they can soon run out of hand.

 

    1. You can also try sponsored posts. All you do is offer sponsored posts that will appear on you fans feeds. Your results can be random but most people are getting positive results from these types of posts. Facebook is always changing the way they do these sponsored adds so make sure you read whats current and remember you can also ask their support team for help.

 

    1. Some people absolutely love contests and some have proven very successful on Facebook.

 

Marketing online may seem easy and you are probably always being told this from the so called Internet gurus but it’s really not. We can tell you that even if you are experienced as a marketer in the real world, you will see that Internet marketing is different and has its own challenges. You will find that you might need to learn new skills and strategies to succeed.

Marketing on Facebook

Marketing on Facebook

If you are new to online marketing, then you might want to know about Facebook marketing.

What you must remember is that Facebook is a social networking website and if you want to use it for business you need to market to your prospective fans differently.

Facebook is still one of the most popular sites in the world and in fact there are over 1.19 billion users and it is continuing to grow at a rapid rate.

With this kind of traffic, you know that Facebook is definitely a place to market that you should consider being in.

The next question that you are probably thinking is how Facebook marketing is any different from other types of Internet marketing?

Facebook has it own set of rules and accepted practices.

Although you’ve identified a terrific traffic source, it has to be treated correctly.  Again, it’s a social networking site and direct selling is not an effective way of targeting Facebook.

Keep in mind that Facebook Ads are a pay per click advertising approach, which means that you’ll pay for each click a visitor makes to your ad, regardless of whether they purchase anything, or even stick around long enough to see you ad.  Remember to to keep to your budget and use Facebook’s tools to set the maximum spends.

Advertising on Facebook is not as simple as making an ad and selling stuff  – you have to craft your campaign so your ideal customer or client will be attracted to your ad, click on it, and then respond to your call to action!

If you have questions, then leave your comments and press the like or Google+ button at the top of the page. We will have another article on marketing on Facebook to tell you what is currently working at a later date.

Facebook Marketing

Facebook is one of many social networking sites that you can use to get your brand out to the world by Facebook marketing.

facebook marketing

 

Are you looking for an effective way to market your products or services that work?

If you are, look no further as you should be looking at Facebook marketing.

Facebook is one of the best ways that you can use to advertise and market your website, products or even services.

Using Facebook you can have the potentially to be able to reach more people that are not connected with you.

what this means that you will be able to have a lot more clients for your business if you do it correctly.

Regardless of what you are selling, you must make marketing on FB one of your social networking sites.

It is a must in order to get ahead of your competition and for you to grow your business.

Although Facebook marketing may sound simple, there are a number of tips and tricks to success.

Thanks to the social networking sites, marketing on the Internet is a lot simpler to do than ever before.

You may find that Facebook can provide you with some if not all of your traffic needs.

They also supply you with the tools you need for advertising your products, services or business website efficiently and effectively.

With millions of active Facebook subscribers with varying backgrounds, interests and ages you can be sure that you will be able to find your target clients here.

Facebook can be a great place for marketing and products or services because of the amount of people using the site on a daily basis that is still increasing.

Also, it still remains one of the largest and most engaging social network sites of today.

Whatever your business provides in the digital space or physical world, you will be able to rely on Facebook to provide you with potential targeted customs for your business.

All you need to do is to get them to engage with you on Facebook by following you.

You can then get them to visit your website or even a landing page that you can either give them something of perceived value for their name and email address or an introduction to your product.

Another approach that has been very successful on Facebook and still works really well today if you get it right is to join a group that have the same interests as your website, product or services.

You can then share information or solve members questions and problems while establish yourself as an authority without blatant spamming or hijacking the group which you would find that you will soon be removed from that group.

Being seen as an authority will increase your chances of selling what you have to offer and can get a vast amount of traffic back to your website.

You could even create and set up your own groups the same way as many other individuals and companies have already done.

These groups can be in the form of a public, private or even secret groups and can attract others with common interests as your products you are marketing.

There are many groups on Facebook, so you will have do research and find them.

This way you will be able to find out what groups are already on Facebook that you can join, or to find out what other groups are needed for you to do facebook marketing successfully.

You can check this related article here Marketing On Facebook Does Work

You can also obtain some good tips here Marketing Tips

Internet Marketing Mistakes

 

Internet marketing MistakesNot having a target market is one of the major internet marketing mistakes that many business owners make when first starting out on the internet

When setting up your marketing campaign it is extremely important that you know your target audience are.

You need to carry out research to see what problems people have and if there are any solutions. If there are solutions see how you can make your product or service better than what is out there.

You should also see what people are searching for, buying and trends (the search terms can also be saved for your keywords).

After setting your site up make sure it is related to your target audience and that you are giving good, sound advice and not just driving traffic to your site.

Internet marketing mistakes are also made when writing posts.

You must write for your audience and not for the search engine.

Although if you read what the search engines require nowadays you will find that the content must be related to whatever your visitor was looking for and when they leave your site they will feel they have not wasted there time.

Driving people to your site must be about offering good content, with a mixture of offers and a solution to their problems.

You need to connect with people by talking their language when giving advice so they know what you are offering and certainly do not confuse them by adding unrelated content.

Another mistake is to have different solutions or content on the same page especially if it is one of the inner pages of your site (not on the first page).

You should have one focus keyword and solution on that page but you can have a link going to another related page on your site or elsewhere.

 

Internet Marketing Mistakes: Buying Traffic

 

Mistakes are also made when paying for traffic as a load of money is spent on the wrong type of traffic by paying for generic words and not buying keywords.

The difference being that someone might type in a search term “Marketing Products” with a high search volume, the cost of this could be very expensive and it doesn’t mean you have what the person is looking for.

A buying keyword is usually a lot longer in length and have a smaller search volume for that particular keyword.

So it might be something like “The Best Marketing Product for Setting up a Website”.

Can you see that they have niched down their search and are virtually telling you they want to buy a product related to the search term?

Even better still their search term might be “Where can I Buy the Best Marketing Product for Setting up a Website” and that is one of the best related search terms you can have and is a sure winner as long as your product lives up to their expectations.

The opposite can also apply when a site owner thinks they can just rely on organic traffic “Free Traffic” and think, if they build it people will come.

Wrong!!

You must have a combination of both so that you get visitors to your site. There are a lot more ways but we won’t go any further with this in this article.

Other Internet marketing mistakes that a lot of site owners do and get penalised for is by buying back links, scraping or copying other people’s articles to stick on their site.

You can use articles from other sites as long as you give a link back to that site but it is far better and advisable to write your own or pay for someone to write them for you as long as it is original content.

Make sure you stay in the guide lines of the search engines and are not breaking any rules such as Google as this will certainly help for ranking not just your home page but your internal pages as well.

For more help click on Guide Lines

Why should I Blog for my business?

 

Why Should I Blog For My BusinessBlogging has several advantages especially for businesses but If you or anyone else is going to be blogging for you need to know some of the fundamentals to get it right.

We will go through some of the things you should be aiming for when you get started blogging, to answer the question of why should I blog for my business?

Always have an “About Page” so you can give information about your business that should also include telling a story of how your business started and its journey to reach this point.

While we are on the subject you should always have a privacy policy, disclaimer and contact us page as well

Blogging can be a challenge but you will find that you will improve with practice and the more you do it, the better and easier it becomes.

Blogging will allow you to reach a potential of billions of internet users.

Your aim to why should I blog for my business is to promote your business while publishing good information aimed at your target audience to attract them to your site.

Your aim is to break down barriers so visitors will start to know, like and trust your business.

Giving great information is a perfect way that people can know, like and trust your business.

The more you give, the more they get to know you and when it comes time to offer your product or service to them, they have lost a lot of the resistance not to buy.

Attract your visitors with targeted topics that are relevant to them and your business.

You can soon establish yourself as the authority site to go to in your particular niche.

Remember your blog is like a business card on the internet and you need it to portray a professional statement and image.

Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space. It enhances your professional image.

By blogging you have the chance of generating new customers and clients to your business because it allows your visitor to see if you are the type of company they are searching for.

If your visitor contacts you then have more chance of selling your marketing and products than if you were to make a cold call to them.

By constantly giving information you are building up engagement especially if you can get them to start leaving comments or asking questions that you can reply to.

If you have testimonials make sure they are in a dominate place on your site for your visitors to see as this can be a great deciding factor for them.

With the above information I think we have given you some of the answers to “Why should I Blog for my business?”

Be sure to like our Facebook page MarketingAndProducts.

Check out some of the other articles we have on our site that we are sure you will be interested in.

Marketing on Facebook

 

The Web offers great opportunities for entrepreneurs and marketing on Facebook is no exception.

There can be several reasons why you might want to build up a real business online. If you are just getting started with a small business online and are not quite ready to quit your day job yet, then Facebook marketing can be an important part of your arsenal.This can range from marketing just online (digital products) or you have physical products that you sell to retailers or other small businesses offline.

There are several ways to do this as shown below:

  1. Facebook only or Coupons deals are great for people who use Facebook as they love these types of deals, discounts, freebies, and coupons.  Using coupons and other discounts can be a great way to test the waters as then you will understand what works and can structure the coupons or deals to be more targeted.
  2.  

  3. Try Facebook Ads as these can be highly targeted to gain the correct type of audience to test a campaign before you fully implement it. It saves you time and money to make sure you remain within your budget. Make sure you set up your campaigns correctly so you don’t go over your maximum daily, weekly or monthly budgets as they can soon run out of hand.
  4.  

  5. You can also try sponsored posts. All you do is offer sponsored posts that will appear on you fans feeds. Your results can be random but most people are getting positive results from these types of posts. Facebook is always changing the way they do these sponsored adds so make sure you read whats current and remember you can also ask their support team for help.
  6.  

  7. Some people absolutely love contests and some have proven very successful on Facebook.
  8.  

Marketing online may seem easy and you are probably always being told this from the so called Internet gurus but it’s really not. We can tell you that even if you are experienced as a marketer in the real world, you will see that Internet marketing is different and has its own challenges. You will find that you might need to learn new skills and strategies to succeed.
 

Marketing on Facebook

 
Marketing on Facebook
 
 
If you are new to online marketing, then you might want to know about Facebook marketing.

What you must remember is that Facebook is a social networking website and if you want to use it for business you need to market to your prospective fans differently.
 
Facebook is still one of the most popular sites in the world and in fact there are over 1.19 billion users and it is continuing to grow at a rapid rate.
 
With this kind of traffic, you know that Facebook is definitely a place to market that you should consider being in.

The next question that you are probably thinking is how Facebook marketing is any different from other types of Internet marketing?

Facebook has it own set of rules and accepted practices.

Although you’ve identified a terrific traffic source, it has to be treated correctly.  Again, it’s a social networking site and direct selling is not an effective way of targeting Facebook.

Keep in mind that Facebook Ads are a pay per click advertising approach, which means that you’ll pay for each click a visitor makes to your ad, regardless of whether they purchase anything, or even stick around long enough to see you ad.  Remember to to keep to your budget and use Facebook’s tools to set the maximum spends.

Advertising on Facebook is not as simple as making an ad and selling stuff  – you have to craft your campaign so your ideal customer or client will be attracted to your ad, click on it, and then respond to your call to action!

If you have questions, then leave your comments and press the like or Google+ button at the top of the page. We will have another article on marketing on Facebook to tell you what is currently working at a later date.

 

Do You Know how to do Product Marketing on your Own Or Affiliate Products?

Product Marketing

Product marketing is the process of promoting and selling a product to an audience.

This question has been asked and answered many times by different people to whether or not you need to have your own product to become a successful marketer or company.

Why is this question asked so many times?

The reason it is asked so often is because people and companies do product marketing differently so there are many different answers. In our opinion there isn’t a right or wrong way as long as what you are doing sells product.

Is that where you should stop?

No! You should always be testing to find out if you can sell more even if it is changing the wording, or the target audience and all the rest of the little tweaks that make the difference.

There are those who say “you must have your own product to succeed” and then there are those who say “you don’t need your own product when you start or ever to be successful”. So, who is right, Yes or No?

Let us tell you both answers are right and always will be. Having your own product if you can is great but it isn’t absolutely necessary at all. Yes, if you do have your own products you certainly will make more money as you are not taking just a percentage.

Those who do affiliate marketing can build a website around that product and add their affiliate links to it. But as we said earlier you are only making a percentage of that sale that can be anything from 4% to 75% or even 80% on the very high end typically. If you are very lucky 100% when the product owner is only interested in making sales or building a list. Of course once he gets these sales he can use this list to sell other products too.

So you don’t have to have your own products but can still create a great website as an affiliate marketer and as you know producers of products love affiliate marketers and as you know these product owners are not hard to find regardless of what niche you are in.

The other thing to remember is that you do not need any marketing support as this is all done by the product owner that you are being an affiliate for.

Whatever way you do your marketing, whether it is with your own product or just do affiliate marketing you must have this in common and that is you must be passionate about the products you sell.

You can sell products that you are not passionate about  but you will never be successful in this type of marketing if you are not interested in the product yourself. It does take drive and ambition to succeed at any type of selling.

Of course you know you can build your own list as well?

Well if you don’t know that will be a story for another day.

Whether you are marketing your own or affiliate products your success is directly related to how effective your marketing techniques are. You can still make money if you’re not, but staying focused and managing your time the best way is the secret to your success with product marketing.

 

 

 

What Is Affiliate Marketing        

 

It is marketing other people’s products and earning a commission in return for your effort.

You do this through email campaigns to your list using an auto-responder, by writing articles and using banners on your own website or blog. This is where you will promote the product and when someone who is interested in the promotion clicks on your affiliate link that then goes to the product or service and if they purchase you will get a commission.

The tracking is done by software that the product owner implements in their program but you can always use your own tracking as well which isn’t a bad thing.

He’s An Example

You should do a campaign for a product that you are interested in or better still something that your list would be interested in. Your first step is to go to their product website and register as an affiliate and once the process is complete you will gain access to a page that will have all their resources they are offering as well as your affiliate marketing link.

On this page you should have items like emails, twitter posts, Facebook posts and banners. You can grab one of these banners that has your link or if not you can put a hyperlink in so when someone clicks on the banner they will be sent to the product page with your ID included so if they purchase you will get your commission.

 

An example of an affiliate marketing banner

 

Affiliate Marketing

 

Also text links like this http://marketingandproducts.com/recommends which you can use to market the product by pasting them in your website or emails.

When a person clicks on your banner they will then go to the product website. If they then purchase the product, it will be registered on owners system with your affiliate id and you will get the commission for that sale.

Sharing revenue, or paying a commission to affiliates on customers that are referred to a company, has been around for a very long time. In the case of the World Wide Web, this type of marketing is a more recent occurrence.  It is widely accepted that one of the earliest online businesses to embrace commission based marketing as usual was the adult entertainment industry.

The benefits of starting in this type of marketing are that it isn’t difficult to get started. Promoting all ready made products or services eliminates the need for you to create your own product or to deal with customers, which is probably the reason so many entrepreneurs want to be affiliate marketers, by creating their online incomes in this way.

Affiliate marketing is a marketing practice in which a product owner or company rewards the person for each visitor or customer they send to their site. This type of marketing overlaps with other Internet marketing methods to a certain degree, because affiliates often use normal advertising methods.

These methods include organic and paid search engine optimization, website marketing, e-mail marketing, and display advertising. On the other hand, sometimes underhand techniques are used, such as publishing reviews of products or services offered by a partner and just saying they are brilliant, great and would recommend to buy it.

The more websites a product owner is associated with, the more exposure his products get, by allowing ads for his products to appear on someone else’s website.

While this type of marketing has its benefits, there are also a few draw backs. For instance, the merchant has to share the profits with an outside party. If an affiliate uses unsavory means to bring customers to his website and sell the merchant’s products, he will have to contend with doing damage control for his reputation if he gets a lot of unhappy customers.

If you enjoyed this short post and would like to learn more, join are Google Plus community at Marketingandproducts