Internet Marketing Mistakes


Internet marketing MistakesNot having a target market is one of the major internet marketing mistakes that many business owners make when first starting out on the internet

When setting up your marketing campaign it is extremely important that you know your target audience are.

You need to carry out research to see what problems people have and if there are any solutions. If there are solutions see how you can make your product or service better than what is out there.

You should also see what people are searching for, buying and trends (the search terms can also be saved for your keywords).

After setting your site up make sure it is related to your target audience and that you are giving good, sound advice and not just driving traffic to your site.

Internet marketing mistakes are also made when writing posts.

You must write for your audience and not for the search engine.

Although if you read what the search engines require nowadays you will find that the content must be related to whatever your visitor was looking for and when they leave your site they will feel they have not wasted there time.

Driving people to your site must be about offering good content, with a mixture of offers and a solution to their problems.

You need to connect with people by talking their language when giving advice so they know what you are offering and certainly do not confuse them by adding unrelated content.

Another mistake is to have different solutions or content on the same page especially if it is one of the inner pages of your site (not on the first page).

You should have one focus keyword and solution on that page but you can have a link going to another related page on your site or elsewhere.


Internet Marketing Mistakes: Buying Traffic


Mistakes are also made when paying for traffic as a load of money is spent on the wrong type of traffic by paying for generic words and not buying keywords.

The difference being that someone might type in a search term “Marketing Products” with a high search volume, the cost of this could be very expensive and it doesn’t mean you have what the person is looking for.

A buying keyword is usually a lot longer in length and have a smaller search volume for that particular keyword.

So it might be something like “The Best Marketing Product for Setting up a Website”.

Can you see that they have niched down their search and are virtually telling you they want to buy a product related to the search term?

Even better still their search term might be “Where can I Buy the Best Marketing Product for Setting up a Website” and that is one of the best related search terms you can have and is a sure winner as long as your product lives up to their expectations.

The opposite can also apply when a site owner thinks they can just rely on organic traffic “Free Traffic” and think, if they build it people will come.


You must have a combination of both so that you get visitors to your site. There are a lot more ways but we won’t go any further with this in this article.

Other Internet marketing mistakes that a lot of site owners do and get penalised for is by buying back links, scraping or copying other people’s articles to stick on their site.

You can use articles from other sites as long as you give a link back to that site but it is far better and advisable to write your own or pay for someone to write them for you as long as it is original content.

Make sure you stay in the guide lines of the search engines and are not breaking any rules such as Google as this will certainly help for ranking not just your home page but your internal pages as well.

For more help click on Guide Lines

Why should I Blog for my business?


Why Should I Blog For My BusinessBlogging has several advantages especially for businesses but If you or anyone else is going to be blogging for you need to know some of the fundamentals to get it right.

We will go through some of the things you should be aiming for when you get started blogging, to answer the question of why should I blog for my business?

Always have an “About Page” so you can give information about your business that should also include telling a story of how your business started and its journey to reach this point.

While we are on the subject you should always have a privacy policy, disclaimer and contact us page as well

Blogging can be a challenge but you will find that you will improve with practice and the more you do it, the better and easier it becomes.

Blogging will allow you to reach a potential of billions of internet users.

Your aim to why should I blog for my business is to promote your business while publishing good information aimed at your target audience to attract them to your site.

Your aim is to break down barriers so visitors will start to know, like and trust your business.

Giving great information is a perfect way that people can know, like and trust your business.

The more you give, the more they get to know you and when it comes time to offer your product or service to them, they have lost a lot of the resistance not to buy.

Attract your visitors with targeted topics that are relevant to them and your business.

You can soon establish yourself as the authority site to go to in your particular niche.

Remember your blog is like a business card on the internet and you need it to portray a professional statement and image.

Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space. It enhances your professional image.

By blogging you have the chance of generating new customers and clients to your business because it allows your visitor to see if you are the type of company they are searching for.

If your visitor contacts you then have more chance of selling your marketing and products than if you were to make a cold call to them.

By constantly giving information you are building up engagement especially if you can get them to start leaving comments or asking questions that you can reply to.

If you have testimonials make sure they are in a dominate place on your site for your visitors to see as this can be a great deciding factor for them.

With the above information I think we have given you some of the answers to “Why should I Blog for my business?”

Be sure to like our Facebook page MarketingAndProducts.

Check out some of the other articles we have on our site that we are sure you will be interested in.

How To Use Facebook For Marketing


How To Use Facebook For Marketing

The Internet allows great opportunities for aspiring entrepreneurs and learning how to use Facebook for marketing is also something you should develop.

If you would like to have a real business online even if you are just starting out Facebook marketing as well as the use of other social media sites are a must.

Regardless of what type of marketing you are doing whether it’s for offline use for small businesses and retail shops or for selling online products or services, Facebook marketing must be one of your marketing weapons of choice.

There are several ways that you can approach how to use Facebook for marketing and we will list some below:

  • A free way is to use Facebook marketing is to join groups that are in your niche and to make comments on posts.

When questions are asked be one of the first to answer them so you soon build up the reputation of being the go to expert in that field.

Doing it this way you are not trying to spam the groups with links or asking them to go elsewhere.

People will soon want to follow you as you can be useful to them but at the same time you can then start posting links in your own time line to recommended products or services and even send them to your website.

  • Using Facebook Ads can be highly targeted for your products or services.

You can test the waters before you set up a campaign and see if it is successful before you fully implement it.

By testing and tweaking you can make sure you remain within your budget and getting the best return on your buck.

Just make sure you set up a maximum daily, weekly or monthly amount so that you don’t exceed you planned amount of spend.

  • Facebook Page Post Engagement gets more people to see and engage with your page posts. The objective is to boost your posts.
  • You can offer sponsored posts that will appear on your fans feeds that you can even target the friends of friends.
  • You can also carry out Facebook only deals to give Facebook users coupons deals and freebies

These are just some of the things on how to use Facebook for marketing.

Marketing online may seem easy and you are probably always being told this from the so called Internet gurus but it’s really not.

Even if you are experienced as a marketer in the real world, you will see that Internet marketing has its own challenges and that you will need new skills and new strategies.

Marketing on Facebook is just another stream of access to potential customers.

Click here to find out more about Facebook Ads

How Do I get Traffic to My Site?

How Do I get Traffic to My Site
How many times have you said to yourself “How Do I get Traffic to My Site?”

Don’t worry we have all been there but the good news is that there are several ways to get the elusive traffic back to your site that you are missing.

There are paid options and options that are free if you do not class your time as being paid.


You can pay for your traffic by using ads and banners as shown below:

Google AdWords

YouTube Ads

Facebook Ads

Using Banners


Solo Ads

Or get it for free and in this article that is what we are going to concentrate on “free traffic”


So How Do I Get Traffic To My Site?


One of the first things you need to do, is make sure your site is key-word for the visitor and not for the search engines as Google rewards good content.

If you have put a headline title of a page like we have on this page “How Do I get Traffic to My Site?” then that is what it should be about. The visitor should be able to come to your site and gather information that the page title is about.

They should feel that it was worth clicking on your link as they are leaving they have learnt information on what they searched for.

So in this example after reading this page they should now have more knowledge on how to getting traffic to their site.

For a very new site, you will need to concentrate on using low competition words “words that are related to the main search word but are not searched for that often” that can help you to get placed higher on some search engines for that keyword and give you the much needed targeted traffic to your site.

This is called low hanging fruit as it is a lot easier to get indexed by the search engines for and is just one way to start the traffic being generated to your site.

If you have a site with several categories, doing at least one optimized post every few days will slowly but surely build your business and if you get this right the rewards can be swift.

By having more than one category this gives you an opportunity to be placed on the search engine with different categories as well and not just your front page. This is called inner page linking.

Another way to help you build targeted traffic and links to your site is to have another website or blog and have these linked to your site. If you update your site regularly and ‘ping’ your blog with one of the free pinging services.

It alerts the search engines to new content who will send the bots to your site to find out what the new content is about and you will gradually build up your traffic and business.

There are many sites that have free content such as  that you can use on your blog if you do not want to write the content yourself but you should really.

If you do use this material make sure you credit the author and you can also do this in a way where you curate the content of the article by adding some of your insights on the subject.

Once you’ve set up your website and found the right pinging services, doing this would only take you a short time a day to complete your content.

Again we can’t stress enough when using the free articles, be sure to obey proper etiquette, giving the author credit for his writing. This is a very quick and easy way on How Do I get Traffic to My Site?

A tried and tested way to get “free traffic” and links is articles. You can write about anything you want as long as it related to your sites topic or even about the marketing and products or services that your website sells.

If you’re not able to write the articles yourself, there are services available online that can do it for you but you will have to pay for this service.

But really it is a lot better if you can write them yourself as you can then optimize these articles for your keywords.

If you have never tried it how will you know if you can do it or not?

By the way it is better to focus the one article on one keyword with maybe a few related words but what ever you do:

You can also then post your article to as many directories as possible but make sure you have variations of the same article. Website owners are constantly on the lookout for good, new content for there sites, so your articles can be seen by more people.

The most important thing about the article apart from the content is the link that you will point back to your site and this is how you will gain more traffic to your site.

The number of links to your site is critical in your placement of your site with most search engines. Make sure these are good links and whatever you do not be tempted to buy links as this violates the terms and conditions of the search engines.

Having articles and a blog can certainly help build your site for targeted traffic.

Once the article is written it will carry on getting you traffic year after year as once it is published it is impossible to stop it being circulated as you have no control over it when other website owners publish that article on their site.

Well if we have got this right you should now feel that it was the right decision to have clicked on the website link because you have now learnt more information about “How Do I get Traffic to My Site?

P.S. If you do write articles for the directories make sure that yours on your site is unique to all the others.


Selling your products or services


Selling your products or services

Even before you do anything you have to decide how you are going to sell your products or services.

As you should know one of the easiest ways is to sell online.

People are searching the web more and more for their needs from their computers.

But did you know that there are now more searchers from mobile devices like phones and tablets than the standard computer?

This figure is increasing at an absolutely tremendous rate that it is just mind blowing. So make sure whatever you do you cater for mobile device users as well.

One of your considerations when setting up a business is make sure you define who your target market is as this can make a difference between success and failure.

This should always be tweaked as you gather more information about your target market as there are always changes.


Your Products Or Services Should Always Be Geared To Your Customers


Remember when you first make contact with a potential customers you need to give them a good reason why they should buy from you and not your competitors. This can range from a variety of things like the following:

  • Price
  • Quality
  • Service
  • Benefits
  • Delivery times
  • Customer services

The list just goes on and on depending on your product or service that you are selling.

One of the other things that is greatly overlooked is once someone has made contact with you that you must get some sort of contact information from them so you can re-market to them in the future.

One of the best ways to do this is to give them something of perceived value like a free eBook, trial subscription or even a voucher code they can use on a product purchase.

An email list is a must in the internet world of marketing as the saying goes “The money is in the list”.

Just think about it.

You have people that you have made contact with and are selling your products or services to already so they already trust or starting to trust you. You have already broken some of the barriers of resistance down so it makes it a lot easier for you to sell them another product or service again.

Another very good reason for having an email list is it doesn’t cost you anymore to market to these people apart from the cost of an auto-responder that will pay for itself with the sales you will get from sending out these emails.

For those who don’t know what an auto-responder is:

It is a service which allows you to automatically send out emails to a group, or several different groups, of people that have subscribed to your lists.

Another great tip is once your customer have bought something else from you make sure you put them on a different auto-responder list so you don’t try to sell them something they have already purchased.

This is a very small insight into selling your products or services.

Hope you enjoyed this post?

We will add more as we go along so be sure to check back often.

Marketing And Products


marketing and products

So you are looking for a place you can learn all about marketing and products? Well look no further you have found the right place.

If you want to succeed on the Internet, learning how market your products has to be top of the list. Without the right knowledge you will be doomed even before you start.

Did you know that only 1% of all entrepreneurs will ever make any money online?

You might asking, what about the other 99%?

These people will keep on struggling and usually give up within a 2 year time frame.

You have read and seen some of the products and stories online and want to make some money as well.

The trouble is it is not as easy as you have been led to believe. They want you to believe that and that is what their sales letter sells you the believe, the vision and of course the dream.

You can see this through all these launches, promises and the latest shinning utter amazing product that is going to make you a millionaire, all for the measly sum of 47$ or even 97$.

What a load of crap and hogwash!!

The only people getting rich are the owners and affiliates of these product.

What you need is good marketing and great products even if they are not yours.

Let’s break this down to two sections, one for marketing and other for products.


Marketing can cover things like setting up your website or blog correctly with the right plug-ins (this is really important).

To make sure your site gets index quickly and new posts get pinged once and once only.

How to make Google happy with your keywords (get this right and you will be rewarded.)

The number one most important part of any post.

We could keep going but this is just about marketing your site.

Where and how to market your products.

Ok we think you get the idea now about marketing.

As you can see we haven’t even scratched the surface with this so we get more involved in other posts we do.


Do you know what products to sell?

This seems a simple question but do you know the answer (a lot of people don’t)?

Why you should always match your products to your website.

How to find products that people want and need.

What you should always do if you are going to be an affiliate for products.

Why you should always put your customers first before any products.

This is just a small insight into marketing and products

Still think this Internet thing is easy and simple?

You now know why so many people fail to make any money at all, so please make sure you are not one of them but are in the 1%.

If you would like to learn more about marketing and products just join our Facebook group