Marketing on Facebook

 

The Web offers great opportunities for entrepreneurs and marketing on Facebook is no exception.

There can be several reasons why you might want to build up a real business online. If you are just getting started with a small business online and are not quite ready to quit your day job yet, then Facebook marketing can be an important part of your arsenal.This can range from marketing just online (digital products) or you have physical products that you sell to retailers or other small businesses offline.

There are several ways to do this as shown below:

  1. Facebook only or Coupons deals are great for people who use Facebook as they love these types of deals, discounts, freebies, and coupons.  Using coupons and other discounts can be a great way to test the waters as then you will understand what works and can structure the coupons or deals to be more targeted.
  2.  

  3. Try Facebook Ads as these can be highly targeted to gain the correct type of audience to test a campaign before you fully implement it. It saves you time and money to make sure you remain within your budget. Make sure you set up your campaigns correctly so you don’t go over your maximum daily, weekly or monthly budgets as they can soon run out of hand.
  4.  

  5. You can also try sponsored posts. All you do is offer sponsored posts that will appear on you fans feeds. Your results can be random but most people are getting positive results from these types of posts. Facebook is always changing the way they do these sponsored adds so make sure you read whats current and remember you can also ask their support team for help.
  6.  

  7. Some people absolutely love contests and some have proven very successful on Facebook.
  8.  

Marketing online may seem easy and you are probably always being told this from the so called Internet gurus but it’s really not. We can tell you that even if you are experienced as a marketer in the real world, you will see that Internet marketing is different and has its own challenges. You will find that you might need to learn new skills and strategies to succeed.
 

Marketing on Facebook

 
Marketing on Facebook
 
 
If you are new to online marketing, then you might want to know about Facebook marketing.

What you must remember is that Facebook is a social networking website and if you want to use it for business you need to market to your prospective fans differently.
 
Facebook is still one of the most popular sites in the world and in fact there are over 1.19 billion users and it is continuing to grow at a rapid rate.
 
With this kind of traffic, you know that Facebook is definitely a place to market that you should consider being in.

The next question that you are probably thinking is how Facebook marketing is any different from other types of Internet marketing?

Facebook has it own set of rules and accepted practices.

Although you’ve identified a terrific traffic source, it has to be treated correctly.  Again, it’s a social networking site and direct selling is not an effective way of targeting Facebook.

Keep in mind that Facebook Ads are a pay per click advertising approach, which means that you’ll pay for each click a visitor makes to your ad, regardless of whether they purchase anything, or even stick around long enough to see you ad.  Remember to to keep to your budget and use Facebook’s tools to set the maximum spends.

Advertising on Facebook is not as simple as making an ad and selling stuff  – you have to craft your campaign so your ideal customer or client will be attracted to your ad, click on it, and then respond to your call to action!

If you have questions, then leave your comments and press the like or Google+ button at the top of the page. We will have another article on marketing on Facebook to tell you what is currently working at a later date.

 

Do You Know how to do Product Marketing on your Own Or Affiliate Products?

Product Marketing

Product marketing is the process of promoting and selling a product to an audience.

This question has been asked and answered many times by different people to whether or not you need to have your own product to become a successful marketer or company.

Why is this question asked so many times?

The reason it is asked so often is because people and companies do product marketing differently so there are many different answers. In our opinion there isn’t a right or wrong way as long as what you are doing sells product.

Is that where you should stop?

No! You should always be testing to find out if you can sell more even if it is changing the wording, or the target audience and all the rest of the little tweaks that make the difference.

There are those who say “you must have your own product to succeed” and then there are those who say “you don’t need your own product when you start or ever to be successful”. So, who is right, Yes or No?

Let us tell you both answers are right and always will be. Having your own product if you can is great but it isn’t absolutely necessary at all. Yes, if you do have your own products you certainly will make more money as you are not taking just a percentage.

Those who do affiliate marketing can build a website around that product and add their affiliate links to it. But as we said earlier you are only making a percentage of that sale that can be anything from 4% to 75% or even 80% on the very high end typically. If you are very lucky 100% when the product owner is only interested in making sales or building a list. Of course once he gets these sales he can use this list to sell other products too.

So you don’t have to have your own products but can still create a great website as an affiliate marketer and as you know producers of products love affiliate marketers and as you know these product owners are not hard to find regardless of what niche you are in.

The other thing to remember is that you do not need any marketing support as this is all done by the product owner that you are being an affiliate for.

Whatever way you do your marketing, whether it is with your own product or just do affiliate marketing you must have this in common and that is you must be passionate about the products you sell.

You can sell products that you are not passionate about  but you will never be successful in this type of marketing if you are not interested in the product yourself. It does take drive and ambition to succeed at any type of selling.

Of course you know you can build your own list as well?

Well if you don’t know that will be a story for another day.

Whether you are marketing your own or affiliate products your success is directly related to how effective your marketing techniques are. You can still make money if you’re not, but staying focused and managing your time the best way is the secret to your success with product marketing.